Master Data Management in Practice [[electronic resource] ] : Achieving True Customer MDM

• Autore: Cervo Dalton
• Pubblicazione: Chichester, : Wiley, 2011
• Edizione: 1st edition
• Descrizione fisica: 1 online resource (273 p.)
• Disciplina: 658.4/038; 658.4038
• Soggetto topico: Customer relations --Data processing; Data integration (Computer science); Data warehousing; Customer relations - Data processing; Management; Commerce; Business & Economics; Marketing & Sales; Management Theory
• Soggetto genere / forma: Electronic books.
• Classificazione: BUS063000
• Altri autori: AllenMark
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: MASTER DATA MANAGEMENT IN PRACTICE: Achieving True Customer MDM; Contents; Foreword; Preface; Acknowledgments; Introduction; PART I: Planning Your Customer MDM Initiative; PART II: The Implementation Fundamentals; PART III: Achieving a Steady State; PART IV: Advanced Practices; Recommended Reading; About the Authors; Index
• Sommario/riassunto: Expert guidance for Master Data Management (MDM) implementation Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Authors Dalton Cervo and Mark Allen show organizations how to implement Master Data Management (MDM) within their business model to create a more quality controlled approach for sucessfully managing and maintaining their customer master data. This book focuses on techniques that can improve data quality management, lower data mainten
• Titolo autorizzato: Master Data Management in Practice
• ISBN: 1-283-17625-4; 9786613176257; 1-118-26905-5; 1-118-08566-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910139617803321
• Lo trovi qui: Univ. Federico II
• Serie: Wiley Corporate F&A