03543nam 22008773u 450 991013961780332120210114014139.01-283-17625-497866131762571-118-26905-51-118-08566-3(CKB)2550000000041398(EBL)693520(OCoLC)745563136(SSID)ssj0000538964(PQKBManifestationID)11331465(PQKBTitleCode)TC0000538964(PQKBWorkID)10568576(PQKB)11213871(CaSebORM)9781118085684(MiAaPQ)EBC693520(iGPub)WILEYB0015691(EXLCZ)99255000000004139820130418d2011|||| u|| |engur|n|---|||||txtccrMaster Data Management in Practice[electronic resource] Achieving True Customer MDM1st editionChichester Wiley20111 online resource (273 p.)Wiley Corporate F&A ;v.559Description based upon print version of record.1-118-08568-X 0-470-91055-0 Includes bibliographical references and index.MASTER DATA MANAGEMENT IN PRACTICE: Achieving True Customer MDM; Contents; Foreword; Preface; Acknowledgments; Introduction; PART I: Planning Your Customer MDM Initiative; PART II: The Implementation Fundamentals; PART III: Achieving a Steady State; PART IV: Advanced Practices; Recommended Reading; About the Authors; IndexExpert guidance for Master Data Management (MDM) implementation Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Authors Dalton Cervo and Mark Allen show organizations how to implement Master Data Management (MDM) within their business model to create a more quality controlled approach for sucessfully managing and maintaining their customer master data. This book focuses on techniques that can improve data quality management, lower data maintenWiley Corporate F&ACustomer relations --Data processingData integration (Computer science)Data warehousingCustomer relationsData processingData warehousingData integration (Computer science)ManagementHILCCCommerceHILCCBusiness & EconomicsHILCCMarketing & SalesHILCCManagement TheoryHILCCElectronic books.Customer relations --Data processing.Data integration (Computer science).Data warehousing.Customer relationsData processingData warehousingData integration (Computer science)ManagementCommerceBusiness & EconomicsMarketing & SalesManagement Theory658.4/038658.4038BUS063000bisacshCervo Dalton907505Allen Mark381744AU-PeELAU-PeELAU-PeELBOOK9910139617803321Master Data Management in Practice2030055UNINA