|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910139617803321 |
|
|
Autore |
Cervo Dalton |
|
|
Titolo |
Master Data Management in Practice [[electronic resource] ] : Achieving True Customer MDM |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Chichester, : Wiley, 2011 |
|
|
|
|
|
|
|
ISBN |
|
1-283-17625-4 |
9786613176257 |
1-118-26905-5 |
1-118-08566-3 |
|
|
|
|
|
|
|
|
Edizione |
[1st edition] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (273 p.) |
|
|
|
|
|
|
Collana |
|
Wiley Corporate F&A ; ; v.559 |
|
|
|
|
|
|
Classificazione |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
|
|
Soggetti |
|
Customer relations --Data processing |
Data integration (Computer science) |
Data warehousing |
Customer relations - Data processing |
Management |
Commerce |
Business & Economics |
Marketing & Sales |
Management Theory |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
MASTER DATA MANAGEMENT IN PRACTICE: Achieving True Customer MDM; Contents; Foreword; Preface; Acknowledgments; Introduction; PART I: Planning Your Customer MDM Initiative; PART II: The Implementation Fundamentals; PART III: Achieving a Steady State; PART IV: Advanced Practices; Recommended Reading; About the Authors; Index |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Expert guidance for Master Data Management (MDM) implementation Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced |
|
|
|
|