Marketing financial services online : how banks & brokerages use the web to get more accounts

• Pubblicazione: Portsmouth, R.I., : MarketingSherpa, Inc., 2003
• Descrizione fisica: 40 p
• Soggetto topico: Advertising - Financial services industry; Marketing
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di contenuto: Intro -- TABLE OF CONTENTS -- INTRODUCTION -- CASE STUDY #1: SCHWAB RESEARCH REVEALS EMAIL ALERT SUBSCRIBERS PLACE FIVE TIMES MORE TRADES -- CASE STUDY #2: HOW A REGIONAL BANK GREW BEYOND ITS BOUNDARIES BY OFFERING ONLINE WEALTH MANAGEMENT SERVICES -- CASE STUDY # 3: FLEET TESTS CHEAP BANNERS VS. EXPENSIVE SUPERSTITIALS TO GROW HOME EQUITY LOAN APPLICATIONS ONLINE -- CASE STUDY #4: NETBANK ACHIEVES 12 PROFITABLE QUARTERS BY OBSESSIVELY TRACKING MARKETING METRICS -- CASE STUDY #5: SAFEWAY SELECT BANKS USE AGGRESSIVE IN-STORE CUSTOMER ASSOCIATES TO GROW ONLINE ACCOUNTS -- CASE STUDY #6: HOW U.S. BANCORP PIPER JAFFRAY BUILDS BUZZ AND "GREAT FEEDBACK FROM VERY HIGH NET WORTH CLIENTS -- CASE STUDY #7: INSUREZONE SURPASSES A MILLION IN SALES TO SMALL BUSINESSES BY PARTNERING WITH BANKS AND PORTALS -- CASE STUDY #8: ESL CREDIT UNION USES ADVANCED DATA MINING TO INCREASE CAMPAIGN RESPONSES BY 50% -- CASE STUDY #9: PRUDENTIAL SECURITIES INCREASES BANNER CAMPAIGN PROFITABILITY "BY AN ORDER OF MAGNITUDE -- TIPS FROM VISA USA'S MARKET RESEARCH EXPERT MICHAEL MARX -- ARTHUR ANDERSEN ECOMMERCE EXPERTS SAY PARTNERSHIPS AND ECRM CRITICAL FOR EFINANCE SALES SUCCESS -- ABOUT MARKETINGSHERPA.
• Titolo autorizzato: Marketing financial services online
• ISBN: 1-932353-16-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910821855203321
• Lo trovi qui: Univ. Federico II