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Record Nr. |
UNINA9910821855203321 |
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Titolo |
Marketing financial services online : how banks & brokerages use the web to get more accounts |
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Pubbl/distr/stampa |
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Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
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ISBN |
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Descrizione fisica |
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Collana |
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Practical know-how & case studies |
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Soggetti |
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Advertising - Financial services industry |
Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di contenuto |
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Intro -- TABLE OF CONTENTS -- INTRODUCTION -- CASE STUDY #1: SCHWAB RESEARCH REVEALS EMAIL ALERT SUBSCRIBERS PLACE FIVE TIMES MORE TRADES -- CASE STUDY #2: HOW A REGIONAL BANK GREW BEYOND ITS BOUNDARIES BY OFFERING ONLINE WEALTH MANAGEMENT SERVICES -- CASE STUDY # 3: FLEET TESTS CHEAP BANNERS VS. EXPENSIVE SUPERSTITIALS TO GROW HOME EQUITY LOAN APPLICATIONS ONLINE -- CASE STUDY #4: NETBANK ACHIEVES 12 PROFITABLE QUARTERS BY OBSESSIVELY TRACKING MARKETING METRICS -- CASE STUDY #5: SAFEWAY SELECT BANKS USE AGGRESSIVE IN-STORE CUSTOMER ASSOCIATES TO GROW ONLINE ACCOUNTS -- CASE STUDY #6: HOW U.S. BANCORP PIPER JAFFRAY BUILDS BUZZ AND "GREAT FEEDBACK FROM VERY HIGH NET WORTH CLIENTS -- CASE STUDY #7: INSUREZONE SURPASSES A MILLION IN SALES TO SMALL BUSINESSES BY PARTNERING WITH BANKS AND PORTALS -- CASE STUDY #8: ESL CREDIT UNION USES ADVANCED DATA MINING TO INCREASE CAMPAIGN RESPONSES BY 50% -- CASE STUDY #9: PRUDENTIAL SECURITIES INCREASES BANNER CAMPAIGN PROFITABILITY "BY AN ORDER OF MAGNITUDE -- TIPS FROM VISA USA'S MARKET RESEARCH EXPERT MICHAEL MARX -- ARTHUR ANDERSEN ECOMMERCE EXPERTS SAY PARTNERSHIPS AND ECRM CRITICAL FOR EFINANCE SALES SUCCESS -- ABOUT MARKETINGSHERPA. |
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