02614nam 2200481 a 450 991082185520332120200520144314.01-932353-16-X(CKB)2550000000035601(SSID)ssj0000281746(PQKBManifestationID)11253972(PQKBTitleCode)TC0000281746(PQKBWorkID)10307832(PQKB)11117536(MiAaPQ)EBC3340004(Au-PeEL)EBL3340004(CaPaEBR)ebr10035720(OCoLC)923251679(EXLCZ)99255000000003560120090804d2003 uy 0engurcn|||||||||txtccrMarketing financial services online how banks & brokerages use the web to get more accountsPortsmouth, R.I. MarketingSherpa, Inc.200340 pPractical know-how & case studiesBibliographic Level Mode of Issuance: MonographIntro -- TABLE OF CONTENTS -- INTRODUCTION -- CASE STUDY #1: SCHWAB RESEARCH REVEALS EMAIL ALERT SUBSCRIBERS PLACE FIVE TIMES MORE TRADES -- CASE STUDY #2: HOW A REGIONAL BANK GREW BEYOND ITS BOUNDARIES BY OFFERING ONLINE WEALTH MANAGEMENT SERVICES -- CASE STUDY # 3: FLEET TESTS CHEAP BANNERS VS. EXPENSIVE SUPERSTITIALS TO GROW HOME EQUITY LOAN APPLICATIONS ONLINE -- CASE STUDY #4: NETBANK ACHIEVES 12 PROFITABLE QUARTERS BY OBSESSIVELY TRACKING MARKETING METRICS -- CASE STUDY #5: SAFEWAY SELECT BANKS USE AGGRESSIVE IN-STORE CUSTOMER ASSOCIATES TO GROW ONLINE ACCOUNTS -- CASE STUDY #6: HOW U.S. BANCORP PIPER JAFFRAY BUILDS BUZZ AND "GREAT FEEDBACK FROM VERY HIGH NET WORTH CLIENTS -- CASE STUDY #7: INSUREZONE SURPASSES A MILLION IN SALES TO SMALL BUSINESSES BY PARTNERING WITH BANKS AND PORTALS -- CASE STUDY #8: ESL CREDIT UNION USES ADVANCED DATA MINING TO INCREASE CAMPAIGN RESPONSES BY 50% -- CASE STUDY #9: PRUDENTIAL SECURITIES INCREASES BANNER CAMPAIGN PROFITABILITY "BY AN ORDER OF MAGNITUDE -- TIPS FROM VISA USA'S MARKET RESEARCH EXPERT MICHAEL MARX -- ARTHUR ANDERSEN ECOMMERCE EXPERTS SAY PARTNERSHIPS AND ECRM CRITICAL FOR EFINANCE SALES SUCCESS -- ABOUT MARKETINGSHERPA.AdvertisingFinancial services industryMarketingAdvertisingFinancial services industry.Marketing.MarketingSherpa, Inc.MiAaPQMiAaPQMiAaPQBOOK9910821855203321Marketing financial services online4052991UNINA