The commercialisation of sport / / edited by Trevor Slack

• Pubblicazione: London, : Routledge, 2004
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (356 p.)
• Disciplina: 338.47796
• Soggetto topico: Sports - Economic aspects; Sports - Social aspects
• Classificazione: 76.19
• Altri autori: SlackTrevor <1948->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Book Cover; Half-Title; Title; Copyright; Dedication; Contents; Contributors; Series Editor's Foreword; Foreword; Acknowledgements; Prologue; PART I: THE SPORTS INDUSTRY; PART II: THE PUBLIC SECTOR AND THE COMMERCIALISATION OF SPORT; PART III: THE COMMERCIALISATION OF 'AMATEUR' SPORT; PART IV: TELEVISION AND THE COMMERCIALISATION OF SPORT; PART V: SPORT SPONSORSHIP
• Sommario/riassunto: What does commercialisation mean for the future of sport?Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professi
• Titolo autorizzato: The commercialisation of sport
• ISBN: 1-135-76434-4; 1-135-76435-2; 1-280-16786-6; 0-203-49426-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910820817003321
• Lo trovi qui: Univ. Federico II
• Serie: Sport in the global society.