03019nam 2200721Ia 450 991082081700332120200520144314.01-135-76434-41-135-76435-21-280-16786-60-203-49426-110.4324/9780203494264 (CKB)1000000000351329(EBL)183148(OCoLC)173640600(SSID)ssj0000125502(PQKBManifestationID)11136900(PQKBTitleCode)TC0000125502(PQKBWorkID)10027101(PQKB)10015930(SSID)ssj0000358070(PQKBManifestationID)12153401(PQKBTitleCode)TC0000358070(PQKBWorkID)10378416(PQKB)11484687(MiAaPQ)EBC183148(Au-PeEL)EBL183148(CaPaEBR)ebr10162769(CaONFJC)MIL16786(OCoLC)252998552(EXLCZ)99100000000035132920040518d2004 uy 0engur|n|---|||||txtccrThe commercialisation of sport /edited by Trevor Slack1st ed.London Routledge20041 online resource (356 p.)Sport in the global societyDescription based upon print version of record.0-7146-5021-8 0-7146-8078-8 Includes bibliographical references and index.Book Cover; Half-Title; Title; Copyright; Dedication; Contents; Contributors; Series Editor's Foreword; Foreword; Acknowledgements; Prologue; PART I: THE SPORTS INDUSTRY; PART II: THE PUBLIC SECTOR AND THE COMMERCIALISATION OF SPORT; PART III: THE COMMERCIALISATION OF 'AMATEUR' SPORT; PART IV: TELEVISION AND THE COMMERCIALISATION OF SPORT; PART V: SPORT SPONSORSHIPWhat does commercialisation mean for the future of sport?Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professiSport in the global society.SportsEconomic aspectsSportsSocial aspectsSportsEconomic aspects.SportsSocial aspects.338.4779676.19bclSlack Trevor1948-1447839MiAaPQMiAaPQMiAaPQBOOK9910820817003321The commercialisation of sport4090660UNINA