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100   $a20040518d2004      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 04$aThe commercialisation of sport /$fedited by Trevor Slack
205   $a1st ed.
210   $aLondon $cRoutledge$d2004
215   $a1 online resource (356 p.)
225 1 $aSport in the global society
300   $aDescription based upon print version of record.
311   $a0-7146-5021-8 
311   $a0-7146-8078-8 
320   $aIncludes bibliographical references and index.
327   $aBook Cover; Half-Title; Title; Copyright; Dedication; Contents; Contributors; Series Editor's Foreword; Foreword; Acknowledgements; Prologue; PART I: THE SPORTS INDUSTRY; PART II: THE PUBLIC SECTOR AND THE COMMERCIALISATION OF SPORT; PART III: THE COMMERCIALISATION OF 'AMATEUR' SPORT; PART IV: TELEVISION AND THE COMMERCIALISATION OF SPORT; PART V: SPORT SPONSORSHIP
330   $aWhat does commercialisation mean for the future of sport?Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professi
410  0$aSport in the global society.
606   $aSports$xEconomic aspects
606   $aSports$xSocial aspects
615  0$aSports$xEconomic aspects.
615  0$aSports$xSocial aspects.
676   $a338.47796
686   $a76.19$2bcl
701   $aSlack$b Trevor$f1948-$01447839
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910820817003321
996   $aThe commercialisation of sport$94090660
997   $aUNINA