The 2012 presidential campaign [[electronic resource] ] : a communication perspective / / edited by Robert E. Denton, Jr
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| Titolo: |
The 2012 presidential campaign [[electronic resource] ] : a communication perspective / / edited by Robert E. Denton, Jr
|
| Pubblicazione: | Lanham, : Rowman & Littlefield Publishers, Inc., 2014 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (221 p.) |
| Disciplina: | 324.973/0932 |
| Soggetto topico: | Presidents - United States - Election - 2012 |
| Presidential candidates - United States - History - 21st century | |
| Altri autori: |
DentonRobert E., Jr.
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Contents; Figures; Tables; Preface; Acknowledgments; Chapter 1. The 2012 Presidential-Nominating Conventions and the American Dream: Narrative Unity and Political Division; Chapter 2. Change in the Communication Demands of Spouses in the 2012 Nominating Convention; Chapter 3. Presidential Debates 2012; Chapter 4. "His to Lose": Strategic Keys to Challenging the Incumbent in 2012; Chapter 5. Political Advertising in the 2012 U.S. Presidential Election; Chapter 6. "Death by Taxes": A Postmortem on Romney's Tax-Return Apologia |
| Chapter 7. Presidential Campaigns as Cultural Events: The Convergence of Politics and Popular Culture in Election 2012Chapter 8. The New-Media Campaign of 2012; 9. Explaining the Vote in the Election of 2012: Obama's Reelection; Index; About the Editor and Contributors | |
| Sommario/riassunto: | This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies. |
| Titolo autorizzato: | The 2012 presidential campaign |
| ISBN: | 1-4422-1673-5 |
| 1-4422-1675-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910806261403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Communication, Media, and Politics