Direct Selling : A Global and Social Business Model

• Autore: Cochran Sara L
• Pubblicazione: New York : , : Business Expert Press, , 2021; ©2021
• Descrizione fisica: 1 online resource (176 pages)
• Disciplina: 658.872
• Soggetto non controllato: Business; Business & Economics
• Altri autori: CoughlanAnne T CrittendenVictoria L CrittendenWilliam F FerrellLinda K FerrellO. C LuceW. Alan PetersonRobert A
• Nota di contenuto: Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Testimonials -- Foreword -- Acknowledgments -- Introduction -- Chapter 1: Entrepreneurial Underpinnings of Direct Selling -- Chapter 2: Direct Selling-From Camels to Cyberspace -- Chapter 3: Direct Selling Distributor Compensation Plans -- Chapter 4: Ethics and Compliance in Direct Selling -- Chapter 5: Direct Selling in the Global Marketplace -- Chapter 6: On the Benefits of Direct Selling -- Chapter 7: Opportunities and Challenges in Direct Selling -- About the Authors -- Index -- Adpage -- Backcover.
• Sommario/riassunto: Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.
• Altri titoli varianti: Direct Selling
• Titolo autorizzato: Direct Selling
• ISBN: 1-63742-114-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910795250803321
• Lo trovi qui: Univ. Federico II
• Serie: Issn