Experience design [[electronic resource] ] : a framework for integrating brand, experience, and value / / Patrick Newbery, Kevin Farnham
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| Autore: |
Newbery Patrick
|
| Titolo: |
Experience design [[electronic resource] ] : a framework for integrating brand, experience, and value / / Patrick Newbery, Kevin Farnham
|
| Pubblicazione: | Hoboken, N.J., : John Wiley & Sons, Inc., 2013 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (242 p.) |
| Disciplina: | 658.5/752 |
| Soggetto topico: | Product design |
| Industrial design | |
| Altri autori: |
FarnhamKevin
|
| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | section I. Context -- section II. Frameworks and tools -- section III. Moving forward. |
| Sommario/riassunto: | Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design |
| Titolo autorizzato: | Experience design |
| ISBN: | 1-118-72839-4 |
| 1-118-72856-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910790561003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |