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035   $a(EBL)1469454
035   $a(OCoLC)858934915
035   $a(SSID)ssj0000980923
035   $a(PQKBManifestationID)11632748
035   $a(PQKBTitleCode)TC0000980923
035   $a(PQKBWorkID)10968875
035   $a(PQKB)11256423
035   $a(DLC)  2013015929
035   $a(Au-PeEL)EBL1469454
035   $a(CaPaEBR)ebr10747419
035   $a(CaONFJC)MIL511743
035   $a(CaSebORM)9781118728390
035   $a(MiAaPQ)EBC1469454
035   $a(EXLCZ)992550000001111851
100   $a20130415d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aExperience design$b[electronic resource] $ea framework for integrating brand, experience, and value /$fPatrick Newbery, Kevin Farnham
205   $a1st edition
210   $aHoboken, N.J. $cJohn Wiley & Sons, Inc.$d2013
215   $a1 online resource (242 p.)
300   $aIncludes index.
311   $a1-118-60963-8 
311   $a1-299-80492-6 
320   $aIncludes bibliographical references and index.
327   $asection I. Context -- section II. Frameworks and tools -- section III. Moving forward.
330   $aBridge the gap between business and design to improve the customer experience    Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design
606   $aProduct design
606   $aIndustrial design
615  0$aProduct design.
615  0$aIndustrial design.
676   $a658.5/752
700   $aNewbery$b Patrick$01565832
701   $aFarnham$b Kevin$01565833
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910790561003321
996   $aExperience design$93835863
997   $aUNINA