02417nam 2200613 a 450 991079056100332120200520144314.01-118-72839-41-118-72856-4(CKB)2550000001111851(EBL)1469454(OCoLC)858934915(SSID)ssj0000980923(PQKBManifestationID)11632748(PQKBTitleCode)TC0000980923(PQKBWorkID)10968875(PQKB)11256423(DLC) 2013015929(Au-PeEL)EBL1469454(CaPaEBR)ebr10747419(CaONFJC)MIL511743(CaSebORM)9781118728390(MiAaPQ)EBC1469454(EXLCZ)99255000000111185120130415d2013 uy 0engur|n|---|||||txtccrExperience design[electronic resource] a framework for integrating brand, experience, and value /Patrick Newbery, Kevin Farnham1st editionHoboken, N.J. John Wiley & Sons, Inc.20131 online resource (242 p.)Includes index.1-118-60963-8 1-299-80492-6 Includes bibliographical references and index.section I. Context -- section II. Frameworks and tools -- section III. Moving forward.Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about designProduct designIndustrial designProduct design.Industrial design.658.5/752Newbery Patrick1565832Farnham Kevin1565833MiAaPQMiAaPQMiAaPQBOOK9910790561003321Experience design3835863UNINA