The economics and financing of media companies [[electronic resource] /] / Robert G. Picard
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| Autore: |
Picard Robert G
|
| Titolo: |
The economics and financing of media companies [[electronic resource] /] / Robert G. Picard
|
| Pubblicazione: | New York, : Fordham University Press, 2011 |
| Edizione: | 2nd ed. |
| Descrizione fisica: | ix, 274 p. : ill |
| Disciplina: | 338.4/730223 |
| Soggetto topico: | Mass media - Economic aspects |
| Mass media - Finance | |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms. |
| Titolo autorizzato: | The economics and financing of media companies |
| ISBN: | 0-8232-4909-3 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910788460603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |