1.

Record Nr.

UNINA9910788460603321

Autore

Picard Robert G

Titolo

The economics and financing of media companies [[electronic resource] /] / Robert G. Picard

Pubbl/distr/stampa

New York, : Fordham University Press, 2011

ISBN

0-8232-4909-3

Edizione

[2nd ed.]

Descrizione fisica

ix, 274 p. : ill

Disciplina

338.4/730223

Soggetti

Mass media - Economic aspects

Mass media - Finance

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Bibliographic Level Mode of Issuance: Monograph

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.