LEADER 02159nam  2200529 a 450 
001 9910788460603321
005 20230725045316.0
010   $a0-8232-4909-3
035   $a(CKB)3240000000064867
035   $a(SSID)ssj0000536087
035   $a(PQKBManifestationID)11373574
035   $a(PQKBTitleCode)TC0000536087
035   $a(PQKBWorkID)10547588
035   $a(PQKB)11410826
035   $a(MiAaPQ)EBC3239581
035   $a(OCoLC)742517413
035   $a(MdBmJHUP)muse15137
035   $a(Au-PeEL)EBL3239581
035   $a(CaPaEBR)ebr10481012
035   $a(EXLCZ)993240000000064867
100   $a20100819d2011      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe economics and financing of media companies$b[electronic resource] /$fRobert G. Picard
205   $a2nd ed.
210   $aNew York $cFordham University Press$d2011
215   $aix, 274 p. $cill
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-8232-3256-5 
320   $aIncludes bibliographical references and index.
327   $aMedia firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
606   $aMass media$xEconomic aspects
606   $aMass media$xFinance
615  0$aMass media$xEconomic aspects.
615  0$aMass media$xFinance.
676   $a338.4/730223
700   $aPicard$b Robert G$081255
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910788460603321
996   $aThe economics and financing of media companies$93841964
997   $aUNINA