Donor-centered planned gift marketing [[electronic resource] /] / Michael J. Rosen
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| Autore: |
Rosen Michael J
|
| Titolo: |
Donor-centered planned gift marketing [[electronic resource] /] / Michael J. Rosen
|
| Pubblicazione: | Hoboken, N.J., : Wiley, 2011 |
| Descrizione fisica: | 1 online resource (382 p.) |
| Disciplina: | 658.15/224 |
| Soggetto topico: | Deferred giving - United States |
| Deferred giving | |
| Fund raising | |
| Note generali: | Includes index. |
| Nota di contenuto: | Donor-Centered Planned Gift Marketing (AFP Fund Development Series); The AFP Fund Development Series; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Introduction to Donor-Centered Marketing; Chapter 2: Identify Who Makes Planned Gifts; Chapter 3: Identify What Motivates Planned Gift Donors; Chapter 4: Educate and Cultivate Planned Gift Prospects; Chapter 5: Educate and Cultivate Professional Advisors; Chapter 6: The Ask; Chapter 7: Stewardship; Chapter 8: Getting Started; Appendix A: Planned Gift Program Potential Worksheet; Appendix B: Bequest Confirmation Form |
| Appendix C: Sample Internal Case for Donor-Centered Philanthropic Planning: GPD Academy Appendix D: Cost to Raise a Planned Gift Dollar Worksheet; Notes; Glossary; References; About the Author; AFP Code of Ethical Principles and Standards; A Donor Bill of Rights; Model Standards of Practice for the Charitable Gift Planner; Index | |
| Sommario/riassunto: | A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered |
| Titolo autorizzato: | Donor-centered planned gift marketing |
| ISBN: | 0-470-91533-1 |
| 1-282-85987-0 | |
| 9786612859878 | |
| 0-470-91531-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910785245403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Nonprofit essentials (John Wiley & Sons)
AFP fund development series.