03042nam 2200553 a 450 991078524540332120230725025004.00-470-91533-11-282-85987-097866128598780-470-91531-5(CKB)2670000000047074(EBL)624597(OCoLC)676697159(MiAaPQ)EBC624597(Au-PeEL)EBL624597(CaPaEBR)ebr10469702(CaONFJC)MIL285987(EXLCZ)99267000000004707420100510d2011 uy 0engurcn|||||||||Donor-centered planned gift marketing[electronic resource] /Michael J. RosenHoboken, N.J. Wiley20111 online resource (382 p.)AFP fund development seriesNonprofit essentialsIncludes index.0-470-58158-1 Donor-Centered Planned Gift Marketing (AFP Fund Development Series); The AFP Fund Development Series; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Introduction to Donor-Centered Marketing; Chapter 2: Identify Who Makes Planned Gifts; Chapter 3: Identify What Motivates Planned Gift Donors; Chapter 4: Educate and Cultivate Planned Gift Prospects; Chapter 5: Educate and Cultivate Professional Advisors; Chapter 6: The Ask; Chapter 7: Stewardship; Chapter 8: Getting Started; Appendix A: Planned Gift Program Potential Worksheet; Appendix B: Bequest Confirmation FormAppendix C: Sample Internal Case for Donor-Centered Philanthropic Planning: GPD Academy Appendix D: Cost to Raise a Planned Gift Dollar Worksheet; Notes; Glossary; References; About the Author; AFP Code of Ethical Principles and Standards; A Donor Bill of Rights; Model Standards of Practice for the Charitable Gift Planner; IndexA fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centeredNonprofit essentials (John Wiley & Sons)AFP fund development series.Deferred givingUnited StatesDeferred givingFund raisingDeferred givingDeferred giving.Fund raising.658.15/224Rosen Michael J57619MiAaPQMiAaPQMiAaPQBOOK9910785245403321Donor-centered planned gift marketing3809618UNINA