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All-out for victory! [[electronic resource] ] : magazine advertising and the World War II home front / / John Bush Jones



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Autore: Jones John Bush Visualizza persona
Titolo: All-out for victory! [[electronic resource] ] : magazine advertising and the World War II home front / / John Bush Jones Visualizza cluster
Pubblicazione: Waltham, Mass., : Brandeis University Press
Hanover [N.H.], : Published by University Press of New England, c2009
Descrizione fisica: 1 online resource (xi, 314 pages) : illustrations (some color)
Disciplina: 940.53/1
Soggetto topico: Advertising, Magazine - United States - History - 20th century
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references (p. [297]-298) and index.
Nota di contenuto: "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
Sommario/riassunto: A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations
Titolo autorizzato: All-out for victory  Visualizza cluster
ISBN: 1-282-47295-X
9786612472954
1-58465-833-9
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910785057903321
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