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200 10$aAll-out for victory!$b[electronic resource] $emagazine advertising and the World War II home front /$fJohn Bush Jones
210   $aWaltham, Mass. $cBrandeis University Press ;$aHanover [N.H.] $cPublished by University Press of New England$dc2009
215   $a1 online resource (xi, 314 pages) $cillustrations (some color)
300   $aDescription based upon print version of record.
311   $a1-58465-768-5 
320   $aIncludes bibliographical references (p. [297]-298) and index.
327   $a"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
330   $aA lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations
606   $aAdvertising, Magazine$zUnited States$xHistory$y20th century
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