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1. |
Record Nr. |
UNINA9910785057903321 |
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Autore |
Jones John Bush |
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Titolo |
All-out for victory! [[electronic resource] ] : magazine advertising and the World War II home front / / John Bush Jones |
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Pubbl/distr/stampa |
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Waltham, Mass., : Brandeis University Press |
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Hanover [N.H.], : Published by University Press of New England, c2009 |
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ISBN |
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1-282-47295-X |
9786612472954 |
1-58465-833-9 |
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Descrizione fisica |
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1 online resource (xi, 314 pages) : illustrations (some color) |
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Disciplina |
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Soggetti |
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Advertising, Magazine - United States - History - 20th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [297]-298) and index. |
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Nota di contenuto |
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"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow. |
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Sommario/riassunto |
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A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations |
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2. |
Record Nr. |
UNINA9910710281303321 |
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Autore |
Powell R. G |
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Titolo |
Collaborative reference program for paper : report no. 65S strength tests / / R. G. Powell; J. Horlick |
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Pubbl/distr/stampa |
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Gaithersburg, MD : , : U.S. Dept. of Commerce, National Institute of Standards and Technology, , 1980 |
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Descrizione fisica |
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Collana |
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Altri autori (Persone) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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1980. |
Contributed record: Metadata reviewed, not verified. Some fields updated by batch processes. |
Title from PDF title page. |
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Nota di bibliografia |
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Includes bibliographical references. |
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