Clear and to the point : 8 psychological principles for compelling PowerPoint presentations / / Stephen M. Kosslyn

• Autore: Kosslyn Stephen Michael <1948->
• Pubblicazione: Oxford ; ; New York : , : Oxford University Press, , 2007
• Descrizione fisica: 1 online resource (222 pages) : illustrations
• Disciplina: 006.6/869
• Soggetto topico: Presentation graphics software
• Note generali: Includes index.
• Nota di contenuto: Introduction to articulate presentations -- The big picture -- Legible text -- Color, texture, , and sound -- Communicating quantitative information : graphs -- Communicating qualitative information : charts, diagrams, maps, photographs, and clipart -- The good, the bad, and the incomprehensible -- Appendix : Psychological principles and their specific aspects.
• Sommario/riassunto: True or False?. Most PowerPoint presentations are:. compelling illuminating informative clear and to the point. Answer: False. Make a change following the principles of Stephen Kosslyn:. a world authority on the visual brain a clear and engaging writer. Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and
• Titolo autorizzato: Clear and to the point
• ISBN: 9780198043270; 0198043279; 9780199886456; 0199886458; 9781281165268; 1281165263; 9786611165260; 6611165266
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910782585203321
• Lo trovi qui: Univ. Federico II