| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910782585203321 |
|
|
Autore |
Kosslyn Stephen Michael <1948-> |
|
|
Titolo |
Clear and to the point : 8 psychological principles for compelling PowerPoint presentations / / Stephen M. Kosslyn |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Oxford ; ; New York : , : Oxford University Press, , 2007 |
|
|
|
|
|
|
|
ISBN |
|
9780198043270 |
0198043279 |
9780199886456 |
0199886458 |
9781281165268 |
1281165263 |
9786611165260 |
6611165266 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (222 pages) : illustrations |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Presentation graphics software |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di contenuto |
|
Introduction to articulate presentations -- The big picture -- Legible text -- Color, texture, , and sound -- Communicating quantitative information : graphs -- Communicating qualitative information : charts, diagrams, maps, photographs, and clipart -- The good, the bad, and the incomprehensible -- Appendix : Psychological principles and their specific aspects. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
True or False?. Most PowerPoint presentations are:. compelling illuminating informative clear and to the point. Answer: False. Make a change following the principles of Stephen Kosslyn:. a world authority on the visual brain a clear and engaging writer. Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and |
|
|
|
|
|
|
|
| |