Forecasting for the pharmaceutical industry [[electronic resource] ] : models for new product and in-market forecasting and how to use them / / Arthur G. Cook
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| Autore: |
Cook Arthur G
|
| Titolo: |
Forecasting for the pharmaceutical industry [[electronic resource] ] : models for new product and in-market forecasting and how to use them / / Arthur G. Cook
|
| Pubblicazione: | Aldershot, England ; ; Burlington, VT, : Gower, c2006 |
| Descrizione fisica: | 1 online resource (160 p.) |
| Disciplina: | 615.1068/4 |
| Soggetto topico: | Pharmaceutical industry - Forecasting |
| Pharmaceutical industry | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 135-137) and index. |
| Nota di contenuto: | Cover; Contents; List of Figures; List of Tables; List of Abbreviations; Acknowledgements; Foreword; 1 THE PAST AND THE PRESENT; 2 THE FORECASTING PROCESS; 3 NEW PRODUCT FORECASTING; 4 IN-MARKET PRODUCT FORECASTING; 5 THOUGHTS FOR THE FUTURE; 6 PHARMACO - A FORECASTING CASE STUDY; Appendix: Forecast Techniques; References and Further Reading; Index |
| Sommario/riassunto: | The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ |
| Titolo autorizzato: | Forecasting for the pharmaceutical industry |
| ISBN: | 1-351-15815-5 |
| 0-8153-8904-3 | |
| 1-351-15816-3 | |
| 1-351-15814-7 | |
| 9780830587176 | |
| 1-281-96869-2 | |
| 9786611968694 | |
| 0-7546-8557-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910777053003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |