02556nam 22006374a 450 991077705300332120230120120609.01-351-15815-50-8153-8904-31-351-15816-31-351-15814-797808305871761-281-96869-297866119686940-7546-8557-8(CKB)1000000000412592(EBL)429683(OCoLC)437113530(SSID)ssj0000156843(PQKBManifestationID)11182690(PQKBTitleCode)TC0000156843(PQKBWorkID)10130519(PQKB)11468116(Au-PeEL)EBL429683(CaPaEBR)ebr10211231(CaONFJC)MIL196869(MiAaPQ)EBC429683(MiAaPQ)EBC5164288(EXLCZ)99100000000041259220060413d2006 uy 0engur|n|---|||||txtccrForecasting for the pharmaceutical industry[electronic resource] models for new product and in-market forecasting and how to use them /Arthur G. CookAldershot, England ;Burlington, VT Gowerc20061 online resource (160 p.)Description based upon print version of record.0-566-08675-1 Includes bibliographical references (p. 135-137) and index.Cover; Contents; List of Figures; List of Tables; List of Abbreviations; Acknowledgements; Foreword; 1 THE PAST AND THE PRESENT; 2 THE FORECASTING PROCESS; 3 NEW PRODUCT FORECASTING; 4 IN-MARKET PRODUCT FORECASTING; 5 THOUGHTS FOR THE FUTURE; 6 PHARMACO - A FORECASTING CASE STUDY; Appendix: Forecast Techniques; References and Further Reading; IndexThe author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differPharmaceutical industryForecastingPharmaceutical industryPharmaceutical industryForecasting.Pharmaceutical industry.615.1068/4Cook Arthur G200191MiAaPQMiAaPQMiAaPQBOOK9910777053003321Forecasting for the pharmaceutical industry3786069UNINA