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Record Nr. |
UNINA9910777053003321 |
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Autore |
Cook Arthur G |
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Titolo |
Forecasting for the pharmaceutical industry [[electronic resource] ] : models for new product and in-market forecasting and how to use them / / Arthur G. Cook |
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Pubbl/distr/stampa |
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Aldershot, England ; ; Burlington, VT, : Gower, c2006 |
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ISBN |
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1-351-15815-5 |
0-8153-8904-3 |
1-351-15816-3 |
1-351-15814-7 |
9780830587176 |
1-281-96869-2 |
9786611968694 |
0-7546-8557-8 |
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Descrizione fisica |
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1 online resource (160 p.) |
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Disciplina |
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Soggetti |
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Pharmaceutical industry - Forecasting |
Pharmaceutical industry |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 135-137) and index. |
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Nota di contenuto |
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Cover; Contents; List of Figures; List of Tables; List of Abbreviations; Acknowledgements; Foreword; 1 THE PAST AND THE PRESENT; 2 THE FORECASTING PROCESS; 3 NEW PRODUCT FORECASTING; 4 IN-MARKET PRODUCT FORECASTING; 5 THOUGHTS FOR THE FUTURE; 6 PHARMACO - A FORECASTING CASE STUDY; Appendix: Forecast Techniques; References and Further Reading; Index |
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Sommario/riassunto |
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The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ |
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