The fast path to corporate growth [[electronic resource] ] : leveraging knowledge and technologies to new market applications / / Marc H. Meyer

• Autore: Meyer Marc H
• Pubblicazione: Oxford ; ; New York, : Oxford University Press, 2007
• Descrizione fisica: 1 online resource (337 p.)
• Disciplina: 658.4
• Soggetto topico: Success in business; Creative ability in business; New products - Management; Business planning; Marketing research; Market segmentation; Corporations - Growth
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
• Sommario/riassunto: Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished through product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue.
• Titolo autorizzato: The fast path to corporate growth
• ISBN: 0-19-803994-8; 9786611156787; 1-4356-0537-3; 1-281-15678-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910465462303321
• Lo trovi qui: Univ. Federico II