03239nam 2200733 a 450 991046546230332120200520144314.00-19-803994-897866111567871-4356-0537-31-281-15678-7(CKB)2560000000293147(EBL)415874(OCoLC)476245416(SSID)ssj0000153614(PQKBManifestationID)11162532(PQKBTitleCode)TC0000153614(PQKBWorkID)10393140(PQKB)11349638(StDuBDS)EDZ0000039234(MiAaPQ)EBC415874(Au-PeEL)EBL415874(CaPaEBR)ebr10199729(CaONFJC)MIL115678(EXLCZ)99256000000029314720060706d2007 uy 0engur|||||||||||txtccrThe fast path to corporate growth[electronic resource] leveraging knowledge and technologies to new market applications /Marc H. MeyerOxford ;New York Oxford University Press20071 online resource (337 p.)Description based upon print version of record.0-19-518086-0 0-19-985127-1 Includes bibliographical references and index.IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished through product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue.Success in businessCreative ability in businessNew productsManagementBusiness planningMarketing researchMarket segmentationCorporationsGrowthElectronic books.Success in business.Creative ability in business.New productsManagement.Business planning.Marketing research.Market segmentation.CorporationsGrowth.658.4Meyer Marc H996065MiAaPQMiAaPQMiAaPQBOOK9910465462303321The fast path to corporate growth2282693UNINA