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Record Nr. |
UNINA9910465462303321 |
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Autore |
Meyer Marc H |
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Titolo |
The fast path to corporate growth [[electronic resource] ] : leveraging knowledge and technologies to new market applications / / Marc H. Meyer |
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Pubbl/distr/stampa |
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Oxford ; ; New York, : Oxford University Press, 2007 |
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ISBN |
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0-19-803994-8 |
9786611156787 |
1-4356-0537-3 |
1-281-15678-7 |
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Descrizione fisica |
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1 online resource (337 p.) |
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Disciplina |
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Soggetti |
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Success in business |
Creative ability in business |
New products - Management |
Business planning |
Marketing research |
Market segmentation |
Corporations - Growth |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth. |
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Sommario/riassunto |
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Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated |
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