Disciplined entrepreneurship [[electronic resource] ] : 24 steps to a successful startup / / Bill Aulet; illustrations by Marius Ursache
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| Autore: |
Aulet Bill <1958-, >
|
| Titolo: |
Disciplined entrepreneurship [[electronic resource] ] : 24 steps to a successful startup / / Bill Aulet; illustrations by Marius Ursache
|
| Pubblicazione: | Hoboken, NJ, : Wiley, 2013 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (xvi, 272 pages) : illustrations (chiefly color) |
| Disciplina: | 658.11 |
| Soggetto topico: | New business enterprises - Management |
| Entrepreneurship | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Six themes of the 24 steps. Getting started ; Market segmentation ; Select a Beachhead Market ; Build an end user profile ; Calculate the total addressable market (TAM) size for the beachhead market ; Profile the persona for the beachhead market ; Full life cycle use case ; High-level product specification ; Quantify the value proposition ; Identify your next 10 customers ; Define your core ; Chart your competitive position ; Determine the customer's decision-making unit (DMU) ; Map the process to acquire a paying customer ; Calculate the total addressable market size for follow-on markets ; Design a business model ; Set your pricing framework ; Calculate the lifetime value (LTV) of an acquired customer ; Map the sales process to acquire a customer ; Calculate the cost of customer acquisition (COCA) ; Identify key assumptions ; Define the minimum viable business product (MVBP) ; Show that "the dogs will eat the dog food" ; Develop a product plan -- Postlude : A business is more than 24 steps. |
| Sommario/riassunto: | 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success Common obstacles that entrepreneurs face - and how to overcome them How to use innovation to stand out in the crowd - it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. |
| Titolo autorizzato: | Disciplined entrepreneurship |
| ISBN: | 1-118-72081-4 |
| 1-118-72088-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910463782203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |