LEADER 03890nam 2200601Ia 450 001 9910463782203321 005 20210521051904.0 010 $a1-118-72081-4 010 $a1-118-72088-1 035 $a(CKB)2670000000402160 035 $a(EBL)1332527 035 $a(OCoLC)855504056 035 $a(SSID)ssj0000949973 035 $a(PQKBManifestationID)11577439 035 $a(PQKBTitleCode)TC0000949973 035 $a(PQKBWorkID)11005209 035 $a(PQKB)11174957 035 $a(MiAaPQ)EBC1332527 035 $a(DLC) 2013016377 035 $a(CaSebORM)9781118692288 035 $a(Au-PeEL)EBL1332527 035 $a(CaPaEBR)ebr10740434 035 $a(CaONFJC)MIL516115 035 $a(EXLCZ)992670000000402160 100 $a20111102d2013 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDisciplined entrepreneurship$b[electronic resource] $e24 steps to a successful startup /$fBill Aulet; illustrations by Marius Ursache 205 $a1st edition 210 $aHoboken, NJ $cWiley$d2013 215 $a1 online resource (xvi, 272 pages) $cillustrations (chiefly color) 300 $aIncludes index. 311 $a1-118-69228-4 320 $aIncludes bibliographical references and index. 327 $aSix themes of the 24 steps. Getting started ; Market segmentation ; Select a Beachhead Market ; Build an end user profile ; Calculate the total addressable market (TAM) size for the beachhead market ; Profile the persona for the beachhead market ; Full life cycle use case ; High-level product specification ; Quantify the value proposition ; Identify your next 10 customers ; Define your core ; Chart your competitive position ; Determine the customer's decision-making unit (DMU) ; Map the process to acquire a paying customer ; Calculate the total addressable market size for follow-on markets ; Design a business model ; Set your pricing framework ; Calculate the lifetime value (LTV) of an acquired customer ; Map the sales process to acquire a customer ; Calculate the cost of customer acquisition (COCA) ; Identify key assumptions ; Define the minimum viable business product (MVBP) ; Show that "the dogs will eat the dog food" ; Develop a product plan -- Postlude : A business is more than 24 steps. 330 $a24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success Common obstacles that entrepreneurs face - and how to overcome them How to use innovation to stand out in the crowd - it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. 606 $aNew business enterprises$xManagement 606 $aEntrepreneurship 608 $aElectronic books. 615 0$aNew business enterprises$xManagement. 615 0$aEntrepreneurship. 676 $a658.11 700 $aAulet$b Bill$f1958-,$0848024 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910463782203321 996 $aDisciplined entrepreneurship$92191044 997 $aUNINA