03890nam 2200601Ia 450 991046378220332120210521051904.01-118-72081-41-118-72088-1(CKB)2670000000402160(EBL)1332527(OCoLC)855504056(SSID)ssj0000949973(PQKBManifestationID)11577439(PQKBTitleCode)TC0000949973(PQKBWorkID)11005209(PQKB)11174957(MiAaPQ)EBC1332527(DLC) 2013016377(CaSebORM)9781118692288(Au-PeEL)EBL1332527(CaPaEBR)ebr10740434(CaONFJC)MIL516115(EXLCZ)99267000000040216020111102d2013 uy 0engurunu|||||txtrdacontentcrdamediacrrdacarrierDisciplined entrepreneurship[electronic resource] 24 steps to a successful startup /Bill Aulet; illustrations by Marius Ursache1st editionHoboken, NJ Wiley20131 online resource (xvi, 272 pages) illustrations (chiefly color)Includes index.1-118-69228-4 Includes bibliographical references and index.Six themes of the 24 steps. Getting started ; Market segmentation ; Select a Beachhead Market ; Build an end user profile ; Calculate the total addressable market (TAM) size for the beachhead market ; Profile the persona for the beachhead market ; Full life cycle use case ; High-level product specification ; Quantify the value proposition ; Identify your next 10 customers ; Define your core ; Chart your competitive position ; Determine the customer's decision-making unit (DMU) ; Map the process to acquire a paying customer ; Calculate the total addressable market size for follow-on markets ; Design a business model ; Set your pricing framework ; Calculate the lifetime value (LTV) of an acquired customer ; Map the sales process to acquire a customer ; Calculate the cost of customer acquisition (COCA) ; Identify key assumptions ; Define the minimum viable business product (MVBP) ; Show that "the dogs will eat the dog food" ; Develop a product plan -- Postlude : A business is more than 24 steps.24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success Common obstacles that entrepreneurs face - and how to overcome them How to use innovation to stand out in the crowd - it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.New business enterprisesManagementEntrepreneurshipElectronic books.New business enterprisesManagement.Entrepreneurship.658.11Aulet Bill1958-,848024MiAaPQMiAaPQMiAaPQBOOK9910463782203321Disciplined entrepreneurship2191044UNINA