Celebrating 20 years of publishing B2B research [[electronic resource] /] / guest editors: Angela Hausman and Wesley J. Johnston

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2006
• Descrizione fisica: 1 online resource (80 p.)
• Soggetto topico: Industrial marketing; Business
• Soggetto genere / forma: Electronic books.
• Altri autori: HausmanAngela JohnstonWesley J
• Note generali: Description based upon print version of record.
• Nota di contenuto: Cover; Contents; Guest editorial; A history of the Journal of Business & Industrial Marketing; We are all business marketers now; The surpluses and shortages in business-to-business marketing theory and research; The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing; Trust: looking forward and back; Expanding the marriage metaphor in understanding long-term business relationships; The role of social and self-conscious emotions in the regulation of business-to-business relationships in salesperson-customer interactions ; The evolution of an evolutionary perspective on B2B businessA network perspective of account manager performance; Blurring the lines: is there a need to rethink industrial marketing?; Awards for Excellence
• Sommario/riassunto: The editors' aim of the 20th Anniversary edition of the Journal of Business and Industrial Marketing was to highlight the accomplishments of the past and provide possible pathways for future research in the area of business-to-business marketing. The first set of articles in this series dealt with where the discipline has been over the past two decades including a review of B2B literature, interrelated areas of supply chain management, and channels and logistics.
• Titolo autorizzato: Celebrating 20 years of publishing B2B research
• ISBN: 1-280-73773-5; 9786610737734; 1-84663-215-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910450753703321
• Lo trovi qui: Univ. Federico II