Social - Local - Mobile : The Future of Location-based Services / / by Gerrit Heinemann, Christian Gaiser
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| Autore: |
Heinemann Gerrit
|
| Titolo: |
Social - Local - Mobile : The Future of Location-based Services / / by Gerrit Heinemann, Christian Gaiser
|
| Pubblicazione: | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2015 |
| Edizione: | 1st ed. 2015. |
| Descrizione fisica: | 1 online resource (218 p.) |
| Disciplina: | 658.872 |
| Soggetto topico: | Sales management |
| E-commerce | |
| Leadership | |
| Management | |
| Industrial management | |
| Sales/Distribution | |
| e-Commerce/e-business | |
| Business Strategy/Leadership | |
| Innovation/Technology Management | |
| Persona (resp. second.): | GaiserChristian |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | "Always-on and Always-in-touch" - the New Buying Behavior -- Social Commerce as Base Factor No. 1 for SoLoMo -- Location-based Services as Base Factor No. 2 for SoLoMo -- Mobile Commerce as Base Factor No. 3 for SoLoMo -- Study - Status and Potential of Location-based Service. |
| Sommario/riassunto: | In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future. |
| Titolo autorizzato: | Social - Local - Mobile |
| ISBN: | 3-662-43964-6 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910298504403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Management for Professionals, . 2192-8096