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024 7 $a10.1007/978-3-662-43964-7
035   $a(CKB)3710000000291533
035   $a(EBL)1966886
035   $a(OCoLC)896824864
035   $a(SSID)ssj0001385947
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035   $a(PQKBTitleCode)TC0001385947
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035   $a(DE-He213)978-3-662-43964-7
035   $a(MiAaPQ)EBC1966886
035   $a(PPN)183091507
035   $a(EXLCZ)993710000000291533
100   $a20141120d2015      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSocial - Local - Mobile $eThe Future of Location-based Services /$fby Gerrit Heinemann, Christian Gaiser
205   $a1st ed. 2015.
210  1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2015.
215   $a1 online resource (218 p.)
225 1 $aManagement for Professionals,$x2192-8096
300   $aDescription based upon print version of record.
311   $a3-662-43963-8 
320   $aIncludes bibliographical references and index.
327   $a"Always-on and Always-in-touch" - the New Buying Behavior -- Social Commerce as Base Factor No. 1 for SoLoMo -- Location-based Services as Base Factor No. 2 for SoLoMo -- Mobile Commerce as Base Factor No. 3 for SoLoMo -- Study - Status and Potential of Location-based Service.
330   $aIn the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ?SoLoMo synergies? that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA ? a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
410  0$aManagement for Professionals,$x2192-8096
606   $aSales management
606   $aE-commerce
606   $aLeadership
606   $aManagement
606   $aIndustrial management
606   $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000
606   $ae-Commerce/e-business$3https://scigraph.springernature.com/ontologies/product-market-codes/I26000
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000
615  0$aSales management.
615  0$aE-commerce.
615  0$aLeadership.
615  0$aManagement.
615  0$aIndustrial management.
615 14$aSales/Distribution.
615 24$ae-Commerce/e-business.
615 24$aBusiness Strategy/Leadership.
615 24$aInnovation/Technology Management.
676   $a658.872
700   $aHeinemann$b Gerrit$4aut$4http://id.loc.gov/vocabulary/relators/aut$01061702
702   $aGaiser$b Christian$4aut$4http://id.loc.gov/vocabulary/relators/aut
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910298504403321
996   $aSocial - Local - Mobile$92519748
997   $aUNINA