03876nam 22007575 450 991029850440332120200919042739.03-662-43964-610.1007/978-3-662-43964-7(CKB)3710000000291533(EBL)1966886(OCoLC)896824864(SSID)ssj0001385947(PQKBManifestationID)11883979(PQKBTitleCode)TC0001385947(PQKBWorkID)11358706(PQKB)10792622(DE-He213)978-3-662-43964-7(MiAaPQ)EBC1966886(PPN)183091507(EXLCZ)99371000000029153320141120d2015 u| 0engur|n|---|||||txtccrSocial - Local - Mobile The Future of Location-based Services /by Gerrit Heinemann, Christian Gaiser1st ed. 2015.Berlin, Heidelberg :Springer Berlin Heidelberg :Imprint: Springer,2015.1 online resource (218 p.)Management for Professionals,2192-8096Description based upon print version of record.3-662-43963-8 Includes bibliographical references and index."Always-on and Always-in-touch" - the New Buying Behavior -- Social Commerce as Base Factor No. 1 for SoLoMo -- Location-based Services as Base Factor No. 2 for SoLoMo -- Mobile Commerce as Base Factor No. 3 for SoLoMo -- Study - Status and Potential of Location-based Service.In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.Management for Professionals,2192-8096Sales managementE-commerceLeadershipManagementIndustrial managementSales/Distributionhttps://scigraph.springernature.com/ontologies/product-market-codes/524000e-Commerce/e-businesshttps://scigraph.springernature.com/ontologies/product-market-codes/I26000Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Innovation/Technology Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/518000Sales management.E-commerce.Leadership.Management.Industrial management.Sales/Distribution.e-Commerce/e-business.Business Strategy/Leadership.Innovation/Technology Management.658.872Heinemann Gerritauthttp://id.loc.gov/vocabulary/relators/aut1061702Gaiser Christianauthttp://id.loc.gov/vocabulary/relators/autMiAaPQMiAaPQMiAaPQBOOK9910298504403321Social - Local - Mobile2519748UNINA