Services marketing : managing the service value chain / / Manfred Bruhn and Dominik Georgi
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| Autore: |
Bruhn Manfred
|
| Titolo: |
Services marketing : managing the service value chain / / Manfred Bruhn and Dominik Georgi
|
| Pubblicazione: | Harlow, England : , : FT Prentice Hall, , [2006] |
| ©2006 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (xxvi, 478 páginas) : ilustraciones |
| Disciplina: | 658.8 |
| Soggetto topico: | Service industries - Marketing - Management |
| Customer services - Marketing - Management | |
| Business logistics - Management | |
| Persona (resp. second.): | GeorgiDominck |
| Note generali: | Contiene índice. |
| Nota di bibliografia: | Includes bibliographical references (pages 449-466) and index. |
| Sommario/riassunto: | Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing. |
| Titolo autorizzato: | Services marketing |
| ISBN: | 1-5129-3951-X |
| 1-280-60106-X | |
| 9786610601066 | |
| 1-4058-7107-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910154653003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |