02435nam 2200625 450 991015465300332120230828214407.01-5129-3951-X1-280-60106-X97866106010661-4058-7107-5(CKB)1000000000401095(SSID)ssj0000309291(PQKBManifestationID)12061122(PQKBTitleCode)TC0000309291(PQKBWorkID)10282585(PQKB)10650898(MiAaPQ)EBC4849497(MiAaPQ)EBC5186309(MiAaPQ)EBC5137439(Au-PeEL)EBL5137439(CaONFJC)MIL60106(OCoLC)1016998925(EXLCZ)99100000000040109520190819d2006 uy 0engurcnu||||||||txtccrServices marketing managing the service value chain /Manfred Bruhn and Dominik Georgi1st ed.Harlow, England :FT Prentice Hall,[2006]©20061 online resource (xxvi, 478 páginas) ilustracionesContiene índice.0-273-68157-5 Includes bibliographical references (pages 449-466) and index.Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.Service industriesMarketingManagementCustomer servicesMarketingManagementBusiness logisticsManagementService industriesMarketingManagement.Customer servicesMarketingManagement.Business logisticsManagement.658.8Bruhn Manfred1224932Georgi DominckMiAaPQMiAaPQMiAaPQBOOK9910154653003321Services marketing2876287UNINA