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200 10$aServices marketing $emanaging the service value chain /$fManfred Bruhn and Dominik Georgi
205   $a1st ed.
210  1$aHarlow, England :$cFT Prentice Hall,$d[2006]
210  4$d©2006
215   $a1 online resource (xxvi, 478 pa?ginas) $cilustraciones
300   $aContiene i?ndice.
311   $a0-273-68157-5 
320   $aIncludes bibliographical references (pages 449-466) and index.
330   $aServices Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.
606   $aService industries$xMarketing$xManagement
606   $aCustomer services$xMarketing$xManagement
606   $aBusiness logistics$xManagement
615  0$aService industries$xMarketing$xManagement.
615  0$aCustomer services$xMarketing$xManagement.
615  0$aBusiness logistics$xManagement.
676   $a658.8
700   $aBruhn$b Manfred$01224932
702   $aGeorgi$b Dominck
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801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910154653003321
996   $aServices marketing$92876287
997   $aUNINA