The buying brain [[electronic resource] ] : secrets of selling to the subconscious mind / / A.K. Pradeep
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| Autore: |
Pradeep A. K. <1963->
|
| Titolo: |
The buying brain [[electronic resource] ] : secrets of selling to the subconscious mind / / A.K. Pradeep
|
| Pubblicazione: | Hoboken, NJ, : Wiley |
| Chichester, : John Wiley [distributor], c2010 | |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (269 p.) |
| Disciplina: | 658.8342 |
| Soggetto topico: | Neuromarketing |
| Consumer behavior | |
| Shopping - Psychological aspects | |
| Marketing - Psychological aspects | |
| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | The Buying Brain: Secrets for Selling to the Subconscious Mind; Contents; Foreword; Acknowledgments; Part 1: Introducing the Buying Brain; Chapter 1: 1 Trillion to Persuade the Brain; Chapter 2: Neuromarketing Technology; Chapter 3: Your Customer's Brain Is 100,000 Years Old; Chapter 4: The Brain 101; Chapter 5: The Five Senses and the Buying Brain; Chapter 6: The Boomer Brain Is Buying; Chapter 7: The Female Brain Is Buying; Chapter 8: The Mommy Brain Is Buying; Chapter 9: The Empathic Brain Is Buying; Part 2: Engaging the Buying Brain; Chapter 10: Neuromarketing Measures and Metrics |
| Chapter 11: The Consumer JourneyChapter 12: The Buying Brain and Brands; Chapter 13: The Buying Brain and Products; Chapter 14: The Buying Brain and Packaging; Chapter 15: The Buying Brain in the Aisle; Chapter 16: The Buying Brain and Advertising; Chapter 17: The Buying Brain, Screens, and Social Media; Chapter 18: Vision of the Future; Notes and Sources; Index | |
| Sommario/riassunto: | If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on |
| Titolo autorizzato: | The buying brain |
| ISBN: | 1-119-20007-5 |
| 1-282-75603-6 | |
| 9786612756030 | |
| 0-470-64661-6 | |
| 0-470-64678-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910140842903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |