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100   $a20100225d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe buying brain$b[electronic resource] $esecrets of selling to the subconscious mind /$fA.K. Pradeep
205   $a1st edition
210   $aHoboken, NJ $cWiley ;$aChichester $cJohn Wiley [distributor]$dc2010
215   $a1 online resource (269 p.)
300   $aIncludes index.
311   $a0-470-60177-9 
320   $aIncludes bibliographical references and index.
327   $aThe Buying Brain: Secrets for Selling to the Subconscious Mind; Contents; Foreword; Acknowledgments; Part 1: Introducing the Buying Brain; Chapter 1: 1 Trillion to Persuade the Brain; Chapter 2: Neuromarketing Technology; Chapter 3: Your Customer's Brain Is 100,000 Years Old; Chapter 4: The Brain 101; Chapter 5: The Five Senses and the Buying Brain; Chapter 6: The Boomer Brain Is Buying; Chapter 7: The Female Brain Is Buying; Chapter 8: The Mommy Brain Is Buying; Chapter 9: The Empathic Brain Is Buying; Part 2: Engaging the Buying Brain; Chapter 10: Neuromarketing Measures and Metrics
327   $aChapter 11: The Consumer JourneyChapter 12: The Buying Brain and Brands; Chapter 13: The Buying Brain and Products; Chapter 14: The Buying Brain and Packaging; Chapter 15: The Buying Brain in the Aisle; Chapter 16: The Buying Brain and Advertising; Chapter 17: The Buying Brain, Screens, and Social Media; Chapter 18: Vision of the Future; Notes and Sources; Index
330   $aIf You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.  The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on 
606   $aNeuromarketing
606   $aConsumer behavior
606   $aShopping$xPsychological aspects
606   $aMarketing$xPsychological aspects
615  0$aNeuromarketing.
615  0$aConsumer behavior.
615  0$aShopping$xPsychological aspects.
615  0$aMarketing$xPsychological aspects.
676   $a658.8342
700   $aPradeep$b A. K.$f1963-$0845619
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910140842903321
996   $aThe buying brain$91887789
997   $aUNINA