The association guide to going global [[electronic resource] ] : new strategies for a changing economic landscape / / Steven M. Worth
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Worth Steven M
|
| Titolo: |
The association guide to going global [[electronic resource] ] : new strategies for a changing economic landscape / / Steven M. Worth
|
| Pubblicazione: | Hoboken, N.J., : Wiley, c2010 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (225 p.) |
| Disciplina: | 658/.049 |
| Soggetto topico: | Trade associations |
| Associations, institutions, etc | |
| International business enterprises | |
| Globalization | |
| Classificazione: | 83.83 |
| Note generali: | Includes index. |
| Nota di contenuto: | The Association Guide to Going Global: New Strategies for a Changing Economic Landscape; Contents; Foreword; Introduction; Chapter 1: Why Go Global?; Chapter 2: Common Problems in the Global Arena; Chapter 3: The Structure of the Globalized Association; Chapter 4: Funding and Financing; Chapter 5: Language and Culture; Chapter 6: Endeavors in Specific Countries; Chapter 7: Successes and Failures: Key Ingredients to Globalization Success; Chapter 8: Final Thoughts on Truly Becoming Global; About the Author; Index |
| Sommario/riassunto: | Why going global is critical-and inevitable-for your association's growth and survival Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.Underscores how the advantages of changes outweigh the risksHow adapting to new market trends is an act that cannot, and should not, be avoidedO |
| Titolo autorizzato: | The association guide to going global |
| ISBN: | 0-470-76971-8 |
| 1-282-65393-8 | |
| 9786612653933 | |
| 1-118-38708-2 | |
| 0-470-76969-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910140555303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |