02978nam 2200661Ia 450 991014055530332120230725023740.00-470-76971-81-282-65393-897866126539331-118-38708-20-470-76969-6(CKB)2670000000031754(EBL)547183(OCoLC)654104804(SSID)ssj0000412265(PQKBManifestationID)11306237(PQKBTitleCode)TC0000412265(PQKBWorkID)10365566(PQKB)10171351(MiAaPQ)EBC547183(Au-PeEL)EBL547183(CaPaEBR)ebr10399072(CaONFJC)MIL265393(iGPub)WILEYB0022391(EXLCZ)99267000000003175420100324d2010 uy 0engur|n|---|||||txtccrThe association guide to going global[electronic resource] new strategies for a changing economic landscape /Steven M. Worth1st ed.Hoboken, N.J. Wileyc20101 online resource (225 p.)Includes index.0-470-58789-X The Association Guide to Going Global: New Strategies for a Changing Economic Landscape; Contents; Foreword; Introduction; Chapter 1: Why Go Global?; Chapter 2: Common Problems in the Global Arena; Chapter 3: The Structure of the Globalized Association; Chapter 4: Funding and Financing; Chapter 5: Language and Culture; Chapter 6: Endeavors in Specific Countries; Chapter 7: Successes and Failures: Key Ingredients to Globalization Success; Chapter 8: Final Thoughts on Truly Becoming Global; About the Author; IndexWhy going global is critical-and inevitable-for your association's growth and survival Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.Underscores how the advantages of changes outweigh the risksHow adapting to new market trends is an act that cannot, and should not, be avoidedOTrade associationsAssociations, institutions, etcInternational business enterprisesGlobalizationTrade associations.Associations, institutions, etc.International business enterprises.Globalization.658/.04983.83bclWorth Steven M966296MiAaPQMiAaPQMiAaPQBOOK9910140555303321The association guide to going global2193031UNINA