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100   $a20100324d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe association guide to going global$b[electronic resource] $enew strategies for a changing economic landscape /$fSteven M. Worth
205   $a1st ed.
210   $aHoboken, N.J. $cWiley$dc2010
215   $a1 online resource (225 p.)
300   $aIncludes index.
311   $a0-470-58789-X 
327   $aThe Association Guide to Going Global: New Strategies for a Changing Economic Landscape; Contents; Foreword; Introduction; Chapter 1: Why Go Global?; Chapter 2: Common Problems in the Global Arena; Chapter 3: The Structure of the Globalized Association; Chapter 4: Funding and Financing; Chapter 5: Language and Culture; Chapter 6: Endeavors in Specific Countries; Chapter 7: Successes and Failures: Key Ingredients to Globalization Success; Chapter 8: Final Thoughts on Truly Becoming Global; About the Author; Index
330   $aWhy going global is critical-and inevitable-for your association's growth and survival  Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.Underscores how the advantages of changes outweigh the risksHow adapting to new market trends is an act that cannot, and should not, be avoidedO
606   $aTrade associations
606   $aAssociations, institutions, etc
606   $aInternational business enterprises
606   $aGlobalization
615  0$aTrade associations.
615  0$aAssociations, institutions, etc.
615  0$aInternational business enterprises.
615  0$aGlobalization.
676   $a658/.049
686   $a83.83$2bcl
700   $aWorth$b Steven M$0966296
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910140555303321
996   $aThe association guide to going global$92193031
997   $aUNINA