Business cases for info pros : here's why, here's how / / Ulla de Stricker
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| Autore: |
De Stricker Ulla
|
| Titolo: |
Business cases for info pros : here's why, here's how / / Ulla de Stricker
|
| Pubblicazione: | Medford, N.J. : , : Information Today, , [2008] |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource |
| Disciplina: | 658.4/038 |
| Soggetto topico: | Information services industry |
| Information resources management | |
| Information consultants | |
| Note generali: | Includes index. |
| Nota di contenuto: | The decision making context -- Thinking about money -- The business case approach -- The business case framework -- The business case memorandum -- Case studies -- Presenting the message in person -- Appearance matters. |
| Sommario/riassunto: | An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be used as an effective tool for gaining support for information-based projects.De Stricker discusses the psychology of decision making and demonstrates a logically sequenced progression for structuring a business case-from identifying the problem, need, or opportunity to proposing viable solutions and ensuring the presentation is delivered with impact. Her how-to advice is supported by case studies illustrating various approaches to creating successful business case documents. |
| Titolo autorizzato: | Business cases for info pros |
| ISBN: | 1-283-23882-9 |
| 9786613238825 | |
| 1-57387-900-2 | |
| 1-57387-929-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910973315903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |