LEADER 02737nam 2200613 a 450 001 9910973315903321 005 20251117004019.0 010 $a1-283-23882-9 010 $a9786613238825 010 $a1-57387-900-2 010 $a1-57387-929-0 035 $a(CKB)1000000000720684 035 $a(EBL)3316127 035 $a(SSID)ssj0000116120 035 $a(PQKBManifestationID)11139258 035 $a(PQKBTitleCode)TC0000116120 035 $a(PQKBWorkID)10027701 035 $a(PQKB)10961238 035 $a(MiAaPQ)EBC3316127 035 $a(Au-PeEL)EBL3316127 035 $a(CaPaEBR)ebr10492820 035 $a(CaONFJC)MIL323882 035 $a(OCoLC)313463192 035 $a(BIP)46007519 035 $a(EXLCZ)991000000000720684 100 $a20080502d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBusiness cases for info pros $ehere's why, here's how /$fUlla de Stricker 205 $a1st ed. 210 1$aMedford, N.J. :$cInformation Today,$d[2008] 215 $a1 online resource 300 $aIncludes index. 311 08$a1-57387-335-7 327 $aThe decision making context -- Thinking about money -- The business case approach -- The business case framework -- The business case memorandum -- Case studies -- Presenting the message in person -- Appearance matters. 330 $aAn inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be used as an effective tool for gaining support for information-based projects.De Stricker discusses the psychology of decision making and demonstrates a logically sequenced progression for structuring a business case-from identifying the problem, need, or opportunity to proposing viable solutions and ensuring the presentation is delivered with impact. Her how-to advice is supported by case studies illustrating various approaches to creating successful business case documents. 606 $aInformation services industry 606 $aInformation resources management 606 $aInformation consultants 615 0$aInformation services industry. 615 0$aInformation resources management. 615 0$aInformation consultants. 676 $a658.4/038 700 $aDe Stricker$b Ulla$01593853 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910973315903321 996 $aBusiness cases for info pros$94475702 997 $aUNINA