02737nam 2200613 a 450 991097331590332120251117004019.01-283-23882-997866132388251-57387-900-21-57387-929-0(CKB)1000000000720684(EBL)3316127(SSID)ssj0000116120(PQKBManifestationID)11139258(PQKBTitleCode)TC0000116120(PQKBWorkID)10027701(PQKB)10961238(MiAaPQ)EBC3316127(Au-PeEL)EBL3316127(CaPaEBR)ebr10492820(CaONFJC)MIL323882(OCoLC)313463192(BIP)46007519(EXLCZ)99100000000072068420080502d2008 uy 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierBusiness cases for info pros here's why, here's how /Ulla de Stricker1st ed.Medford, N.J. :Information Today,[2008]1 online resourceIncludes index.1-57387-335-7 The decision making context -- Thinking about money -- The business case approach -- The business case framework -- The business case memorandum -- Case studies -- Presenting the message in person -- Appearance matters.An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be used as an effective tool for gaining support for information-based projects.De Stricker discusses the psychology of decision making and demonstrates a logically sequenced progression for structuring a business case-from identifying the problem, need, or opportunity to proposing viable solutions and ensuring the presentation is delivered with impact. Her how-to advice is supported by case studies illustrating various approaches to creating successful business case documents.Information services industryInformation resources managementInformation consultantsInformation services industry.Information resources management.Information consultants.658.4/038De Stricker Ulla1593853MiAaPQMiAaPQMiAaPQBOOK9910973315903321Business cases for info pros4475702UNINA