Reinventing the Latino television viewer : language, ideology, and practice / / Christopher Chávez

• Autore: Chávez Christopher
• Pubblicazione: Lanham [Maryland] : , : Lexington Books, , [2015]; ©2015
• Descrizione fisica: 1 online resource (182 p.)
• Disciplina: 791.45089/68073
• Soggetto topico: Hispanic Americans on television - United States; Hispanic Americans - Social life and customs; Hispanic Americans in mass media - United States; Code switching (Linguistics) - United States; Mass media and ethnic relations - United States
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Hispanic television and the changing field of Latino cultural production -- Audience reconstruction and the rise of 'new Latino' -- Mixing, switching, and policing linguistic boundaries -- English-language television and linguistic erasures -- The new Hispanic television landscape and the false promise of democracy.
• Sommario/riassunto: Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.
• Titolo autorizzato: Reinventing the Latino television viewer
• ISBN: 1-4985-0664-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910822733603321
• Lo trovi qui: Univ. Federico II