1.

Record Nr.

UNINA9910822733603321

Autore

Chávez Christopher

Titolo

Reinventing the Latino television viewer : language, ideology, and practice / / Christopher Chávez

Pubbl/distr/stampa

Lanham [Maryland] : , : Lexington Books, , [2015]

©2015

ISBN

1-4985-0664-X

Descrizione fisica

1 online resource (182 p.)

Disciplina

791.45089/68073

Soggetti

Hispanic Americans on television - United States

Hispanic Americans - Social life and customs

Hispanic Americans in mass media - United States

Code switching (Linguistics) - United States

Mass media and ethnic relations - United States

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Hispanic television and the changing field of Latino cultural production -- Audience reconstruction and the rise of 'new Latino' -- Mixing, switching, and policing linguistic boundaries -- English-language television and linguistic erasures -- The new Hispanic television landscape and the false promise of democracy.

Sommario/riassunto

Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.