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Record Nr. |
UNINA9910822733603321 |
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Autore |
Chávez Christopher |
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Titolo |
Reinventing the Latino television viewer : language, ideology, and practice / / Christopher Chávez |
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Pubbl/distr/stampa |
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Lanham [Maryland] : , : Lexington Books, , [2015] |
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©2015 |
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ISBN |
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Descrizione fisica |
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1 online resource (182 p.) |
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Disciplina |
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Soggetti |
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Hispanic Americans on television - United States |
Hispanic Americans - Social life and customs |
Hispanic Americans in mass media - United States |
Code switching (Linguistics) - United States |
Mass media and ethnic relations - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Hispanic television and the changing field of Latino cultural production -- Audience reconstruction and the rise of 'new Latino' -- Mixing, switching, and policing linguistic boundaries -- English-language television and linguistic erasures -- The new Hispanic television landscape and the false promise of democracy. |
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Sommario/riassunto |
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Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population. |
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